Perrie Schad, based in New York City, is different from your typical creative operations consultant. With over 20 years of diverse experience in the photo industry, she brings a unique perspective to the table. Having donned various hats, including photographer, art director, digital tech, and producer, she has seen the industry from every angle. Perrie’s journey also includes managing in-house photo studios and agencies, where she designed profitable photo setups for major retailers like Nordstrom, Target, and GiltRue (formerly RueLaLa).
Her expertise extends beyond the physical realm, encompassing the digital landscape. This breadth of experience has granted Perrie a profound understanding of establishing best practices, leveraging technology solutions, and navigating the intricacies of change management. Perrie collaborates directly with brands and commercial studios while also supporting technology providers to empower creative teams to be their most effective.
Her ability to straddle the line between the creative and analytical realms sets Perrie apart. Fluent in the language of creativity, she adeptly translates its significance to corporate stakeholders, including business partners and senior management. Perrie Schad is not just a consultant; she’s a creative strategist bridging the gap between artistic vision and business success.
